CORMAR CARPET CO.
Cormar Carpets have been making award winning carpets in Brookhouse Mill, Lancashire since 1959.
Our challenge was to design a new brand identity and complete marketing communications materials to appeal not only to their strong national trade base in the UK, but also to appeal directly to lifestyle and home furnishing consumers themselves. The first thing we did was to adjust their name to Cormar Carpet Company to help establish themselves to consumers as genuine carpet makers, not just suppliers. From there we developed a full set of print and digital marketing communications and guidelines, print advertising, point of sale, display, truck and van livery and signage. We also created 'Making your home just right' a new strapline to encompass the essence of the Cormar Carpet Company values and to support the brand across all communications.
BRAND IDENTITY | NAMING | PRINT & DIGITAL ADVERTISING |
DIRECT MAIL | POINT OF SALE DISPLAY | SIGNAGE