Benugo have established over 120 high street cafes in London and concessions within some of the worlds most respected cultural institutions such as The British Museum, and the V&A. They also work within many renowned retail spaces including John Lewis and Topshop on Oxford Street.

 

Our challenge was to revitalise the Benugo Cafe identity with a greater sense of independent spirit and engagement throughout all of their high street cafes and customer touch points. Our first objective was to communicate who Benugo are! so we established 'Baristas, Bakers & Sandwich Makers' as a key welcome message for anyone not familiar with Benugo Cafes. We then created 'Urban Grain' - a flexible palette of vibrant colour, texture and graphic elements to deliver a brighter, fresher urban edge to all of their communication materials.