We’ve created this guide for entrepreneurs with great ideas, or for established brands that want to learn from challenging behaviour...



• Do you have an amazing product or service?

• Do you have a clear understanding of how it is different?

• Are you passionate and tenacious?

• Do you have a burning desire to challenge the relevance of a market leader, or way of doing things?

• Are you idealistic, do know what you stand for and against?

• Do you have a clearly defined brand?

• Does it stand out from the crowd?

• Is it consistently communicated?

• Does your brand engage with consumers on a personal level?

If you'd like to download the complete pdf please use the link below